Rhythm Zone, a side label of Avex, created a new marketing strategy for TVXQ by releasing five additional singles in February and March 2008 in consecutive weeks after the release of the album T. Each single contained a member's solo and a song that was part of "TRICK" included in the T album.
On March 28th, TVXQ was appointed the "Goodwill Ambassador for Asia" by Universal Studios Japan to promote the attractions of USJ.
The group released its 22nd single, "Beautiful You / Sennen Koi Uta (千年恋うた)" on April 23, 2008. The single debuted at number one on the Oricon daily and weekly chart, becoming TVXQ's third single to reach that position on the daily charts and second single to reach that position in the weekly chart. The group thus became the second non-Japanese Asian artist to do so, the first being Taiwanese artist Ouyang Feifei (歐陽菲菲), 24 years and 5 months ago.
On May 17, 2008, TVXQ performed "Rising Sun," "Tonight," and "Purple Line" at the 6th Korean Music Festival in Los Angeles, California. They also took part in ensemble encore performances of "Balloons" and SMTown's "Let's Go on a Trip." In addition, the group performed as the closing act at the 14th Annual Dream Concert at the Olympic Stadium in Seoul on June 7, 2008. On June 12th, TVXQ ended their 2nd Asia Tour in Beijing with a performance for over 200,000 fans; the tour had begun on February 23, 2007 in Seoul, and spanned 13 performances covering Taipei, Bangkok, Kuala Lumpur, Shanghai and Beijing. On top of that, their two separate live tours in Japan during 2007 and 2008 drew crowds of 55,000 and 150,000, respectively, for a total of 390,000 audience members attending the concerts.
On July 22, 2008, TVXQ became the first non-Japanese Asian artist to have three number ones on the weekly Oricon singles chart, when their single " Why Did I Fall In Love With You? (どうして君を好きになってしまったんだろう?) attained number one with weekly sales of 68,000 copies.
The group is currently working on the upcoming 4th Korean album titled "주문 (MIROTIC)" which is scheduled to be released on September 24th, 2008. They're also making their comeback through SBS's "Inkigayo" on September 28th, 2008.
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